MTV Picture.
Hurricane Irene, who? Despite massive power outages on the East Coast, MTV came out winning.
The 2011 Video Music Awards pulled in record-breaking numbers: 12.4 million viewers tuned in, making it the most watched MTV telecast in the network’s twenty year history.
The show appeared to be aided by Beyoncé’s pregnancy announcement – did you see that adorable baby bump rub at the end of her performance?! – and Lady Gaga’s drag alter ego Jo Calderone. The 2011 VMAs were up 9% in total viewers and 8% in the 12-34 age range from last year’s show.
Not only that, Sunday night’s show was also the number one cable telecast of 2011. Not too shabby!
Looks like MTV is back in the music business – at least for now.
X17/ 08/30/2011
PoliticsOfHollywood Staff.
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