A sultry beer ad featuring the socialite has been pulled after consumer complaints and a watchdog agency’s investigation.

The television and Internet ad featured Hilton in a short black dress preening and rubbing a can of Devassa beer on herself, all to the delight of onlookers watching through her window.

Brewer Schincariol said in a statement Tuesday it will defend the commercial, but is pulling it in the meantime.

An ad watchdog group, Conar, asked last week that the ad be removed, noting that regulations don’t permit a beer commercial to treat women as overtly sensual objects. Brazil’s Secretariat for Women’s Affairs also said it had received complaints about the ad.

Many Brazilian beer ads feature women in bikinis -- but in the context of a beach setting, where such clothing is expected.

“The problem with the ad isn’t a lack of clothing, but its sensual nature,” Eduardo Correia, a Conar spokesman, told The Associated Press last week.

AP/ March 09, 2010

POHollywood/ A. Varona, Editor

The President and Chief Operating Officer of the Hard Rock Hotel and Casino in Las Vegas was found dead today, with an apparent self-inflicted gun wound to the head … law enforcement tells TMZ.

Andrew (Randy) Kwasniewski was found by his wife this AM in their Las Vegas home.

The Las Vegas Metro Police Department has launched an investigation. We’re told they are viewing it as an apparent suicide.

TMZ/ March 09, 2010

POHollywood/ A. Varona, Editor

Subject: Another creditor’s claim against Michael Jackson’s estate.

Filed by: The law firm of Venable LLP.

Reason: Venable claims Michael owes the firm $471,103.56 for providing legal advice to Michael “on a broad spectrum of matters” from September, 2006 to June, 2009.

“Precious” took home two Oscars, so the next day Oprah Winfrey and Tyler Perry collaborated again by having a celebratory lunch at BOA Steakhouse in West Hollywood on Monday.

Both stars have enough cash to wipe their pets’ butts with $100 bills — so the big question has to be ..

TMZ/ March 09, 2010

POHollywood/A. Varona, Editor

Michael Caulfield/Getty Images

Just hours before the Oscars, something went horribly wrong…

“I had a wardrobe malfunction!” the Precious star told me on the red carpet leading into the Kodak Theatre. “It happened while I was getting dressed.”

She won’t go into detail, but obviously it was bad enough for her to change into the blue Tadashi Shoji gown. “We just chuckled and were like, ‘We got to find something new,’ ” she said. “I’m just so thankful and appreciative. This covers everything up in all the right places.”

E!Online/ Malkin/ 03/08/2010

POHollywood/ A. Varona, Editor 

Levi Johnston finally wrote a check that his naked ass could cash — the $21k he owed his baby mama Bristol Palin in back child support payments for their son Tripp.

TMZ spoke with Bristol’s lawyer who tells us Levi’s attorney recently delivered a check for $21,561.12 — the full amount that an Alaska judge ordered Levi to pay … and we’re told the check cleared.

Levi is still ordered to pay $1,750 a month in child support payments.

As for where the money came from — Levi’s rep tells us, “The money came out of his pocket.”

TMZ/ March 08, 2010

POHollywood/ A. Varona, Editor

The Silver Fox has struck again.

Anderson Cooper, always the gentleman, walked former First Lady Nancy Reagan to her car after an event in Los Angeles yesterday … and then drove off with her.

Being a national hero has its perks.

TMZ/ March 07, 2010

POHollywood/ A. Varona, Editor

The votes are in, the pre-parties are in full swing, and all of Hollywood is hoping it won’t rain: The 82nd Annual Academy Awards are just a day away! PEOPLE movies editor Samantha Miller takes a look at who will – and who should – take home Oscar gold Sunday night.

BEST PICTURE
Nominees: Avatar, The Blind Side, District 9, An Education, The Hurt Locker, Up, Precious: Based on the Novel ‘Push’ by Sapphire, A Serious Man, Inglourious Basterds, Up in the Air

Ten movies were nominated this year, but the biggest race has narrowed to two – and it’s a down-to-the-wire thriller. In one corner, there’s Avatar, which blew away box office records and renewed audiences’ excitement about going to the movies. Its wondrous special effects made us all feel like kids again, from the blockbuster battles to the smallest touches (loved the seeds that floated like tiny jellyfish). Meanwhile, the indie Iraq War tale The Hurt Locker is every bit as thrilling as its behemoth rival. The drama about a bomb-disposal squad delivers nail-biting tension, magnetic performances, and a provocative portrait of men under pressure that sticks with you like desert grit. Hurt Locker deservedly snapped up many of the pre-Oscar awards, so the odds are in its favor. For the biggest prize of all, though, with millions of fans watching, it’s hard not to pull for the big, bold Avatar, for the way it reinvented how we see movies. 

People/Miller/ March 7, 2010

POHollywood/A. Varona, Editor